Why Should I Choose a WordPress Web to Print ecommerce Site?

Are you considering developing a web to print solution? If yes, you need to have an added responsibility to choose the right technology. WordPress is a one-stop solution that is popularly used for content-driven websites. However, you would be surprised to know that using WordPress for a web to print solution can provide you with some added benefits. It is a flexible and robust technology that offers you ecommerce functionalities with outstanding CMS capabilities. So, today we bring you a comparative study between WordPress, other technologies to help you decide on the right solution for your web to print storefront. 

Print-on-demand WordPress themes 

WordPress has been used majorly for content management. It is one technology that provides you maximum benefit when it comes to developing content-driven solutions. However, this image has also caused people to think it is not fit for complex websites such as ecommerce – which is not the case. WordPress comes with some of the most amazing themes and templates that you can use as it is or customize to meet your preference. Being one of the most popular technologies there is no end to the customizable themes and plugins which enable you to provide a tailor-made experience on your ecommerce site. Web2Print solutions provide you wide range of print solutions. You can add many design tools to the ecommerce site and optimize your user experience. You can also add a custom-built content block that provides extensive solutions for print-specific functionality. This would surely make your web to print store future-ready. 

OPS Flexible Content Blocks 

Flexible Content Blocks give you major control over content-driven websites. It supports all rich media and makes it easier for the users to develop their own designs and get them printed on the products. For a web to print website it is one of the most popular solutions that allows you to develop a website professionally and run the business with ease. Furthermore, there is another functionality of Flexible Content Blocks, it allows you to select the block that you can use and in the order, they should appear on the pages of your website. WordPress web to print stores can be built keeping promotions in mind. Each content block has been specifically created with the print website in mind and allows you to easily promote your products and design services. 

Fully Responsive WordPress web to print design 

Responsiveness is one of the major trends in the technology world. If you don’t have a good responsive user-friendly website you can kiss goodbye to the users. User experience is enhanced by multiple folds. This quality allows your website to look great on any screen size be it desktop, tablet, or mobile. You need to consider that your consumers can browse your website from anywhere using any device. WordPress themes give you full control of your website sections and content to make sure the experience is out-of-the-box.

WordPress (Woocommerce Plugin) Vs other solutions for Web to Print Store 

Woocommerce Web2Print is highly compatible with WordPress ecommerce sites. WordPress ecommerce offers you many features and that too for free. Being an open-source technology there is great support. It offers much clear documentation and also has outstanding customer support. However, WordPress has been in the market for years and thus a lot of developers have experience in building ecommerce websites. WooCommerce also adds some extra features in the plugin and you can easily edit the code according to the business needs. This is not allowed for WordPress and this gives a sharper edge to woocommerce. But editing the woocommerce plugins can also result in unknown errors. In addition, email integration features are not available in WordPress ecommerce but are available in the paid version of WooCommerce. Thus, wordpress storefront in combination with WooCommerce plugin is highly efficient solution fo web to print businesses. 

What makes WordPress a better solution? 

One of the major reasons to choose WordPress over other solutions is its plenty of responsive, industry-centric themes. The best part about the online print industry is that it is on the boom and there are various good WordPress themes. You would not be required to go the extra mile and design everything from scratch. You will get wonderful solutions. Unlike any other business that runs on an ecommerce model, the web to print industry functions a bit differently. You need a lot of features that suffice for ecommerce and also offer great flexibility for the users to add the design of their choice to the products and get it delivered to their doorsteps. Although, other solutions are considered good for ecommerce websites but not for the web to print industry. It simply does not suffice the basic requirements of a web to print storefront. Since the industry has evolved to multiple folds you must go a step ahead and start thinking about getting a technology solution that not just meets the fundamental requirements of the industry but also meets the specialized needs that come with your service sets. Also, don’t forget that your competitors are always looking forward to creating a differentiation in the industry. A web to print industry needs to meet the online print solutions that are easily fulfilled by WordPress web to print storefront. Your website solution needs to suffice the need for integrated artwork uploading, complex print price calculation, and customizable web to print templates. This allows you to meet the customer requirements better. Print MIS, accounting, and the delivery system all allow you to keep your business in check and minimize the manual intervention completely. 

Important factors to consider – WordPress is better than any other technology

WooCommerce is a popular plugin that is used to add ecommerce capabilities to WordPress websites. Many people are using it to make it out as an ecommerce website. It is considered a good solution for WordPress websites to make it a highly efficient ecommerce solution. It is best suited for those who are selling an item and require very basic ecommerce requirements. Such as adding images, content, and other attributes like size and color. The question is what is the most absolute requirement of a print to web ecommerce site and who other technologies fail to deliver the same. Let us see, this is well established that you need the website to have all the ecommerce features but also some other unique features. The functionalities required for selling print items online are much more complicated than woocommerce and offer.

Consider factors such as paper sizes, materials, colors, design options and that are not delivered by making use of WooCommerce. To use WooCommerce and build solutions you would be required to have a very experienced team of developers that have expertise in building solutions that are fit for a print business. For example, intricate pricing calculations, and also other capabilities are very difficult to achieve with Woocommerce. When a customer places a print order online it is essential that the web to print website should have all the capabilities that make it easy to use and also user-friendly. A user-friendly template allows your users to stay engaged on your platform. WTPBiz offers you amazing templates for a WordPress site that bring out essential customization options. WooCommerce plugins help you in making your online storefront more customized and flexible. WTPBiz has many good woocommerce plugins built specifically for web to print stores. 

Important features to consider in a web to print solution built on WordPress 

There is a wide range of print-on-demand specific features to consider. As mentioned earlier, the ecommerce capabilities required for print on demand industry are very different from any other industry. This section would provide you with complete detail of the features that are essential in a WordPress web to print storefront. 

• Product Pages 

Unlike any other ecommerce site, a web to print ecommerce store requires a product page that can configure all the attributes based on the type of product that you are offering on your site. You must consider all the things, such as size, color, design/pattern customization, and more. Since you are providing a custom solution for print it is important that you consider providing all the attributes of the product. Also, putting a price on the customized products and automating it can be a hassle. Not only do you have to consider the product price but the print price also. And that has to be controlled well otherwise making a profitable business would be difficult. A product page that provides an amazing user experience is very important. The customer must not be hunting for features, you must make sure they don’t have to use more clicks. You can consider putting a catalog. 

• Template editing 

Template editing refers to the available templates on your site for your customers to make customizations in the product. This would give more control to you for regulating the prices of the product and designing becomes far easy for the customers. Pre-press design works for you as well as your team will help you provide a better experience to the users. 

• Functionality 

There should be all the necessary tools for your customers. Customers should be allowed to add a wide range of designs on the site and that too the files of any format. Also editing these designs should be made easy for them. These are some important features for your web to print WordPress solution. The lesser manual intervention there is the much better you are able to operate your business. Customers should not be coming to you again and again for inquiries – especially if you are a small business and cannot afford to have a large customer care service. 

• Pricing 

It is very essential that the solution provider you choose accommodates your needs while providing solutions at reasonable rates. WTP Biz is one solution provider that you can consider as they have an amazing range of WordPress web to print solutions at a reasonable price point with dependable customer support to seek any assistance at any time. 

Wrapping up

Traditional ecommerce technology fails at providing solutions for the web to print industry specifically. They miss out on many attributes without which it can be very difficult for a web to print business to survive. The traditional ecommerce model is not going to be enough for your print-on-demand solution. WordPress and a wide range of plugin support make it a very essential tool on the web to print products. It would allow you to handle your customer relations better while handling large inventory, packaging, delivery, and more. If you are wanting to develop a WordPress web to print store consider WTPBiz. We are a highly reliable solution provider that offers you designing, developing, and supporting the web to print solutions and other services. This allows you to run a global business. We specialize in web to print solutions. With a highly skilled and experienced team of developers we stand unprecedented in the business. Our solutions for setting up the WordPress web to print storefront include marketing, development, management, payments, and order placement to delivery we provide solutions for all.